The creator economy (or passion economy, if you will) is in full swing.
The new American Dream is to build a lean internet business monetizing the individual passions of a creator. From writing to making YouTube videos, from selling your art directly to a small audience of true fans, to creating an online course on how to shave llamas, the avenues are multiplying.
Will it last?
There is a lot of excitement around new opportunities for talented creators to build stability while maintaining flexibility, to join the middle class without having to pursue the slew of well-paying careers that remain the closest thing to a guarantee (medicine, law, finance.)
A glut of startups are rushing to sell them shovels too - and venture capital is following closely. We're bound to see a deluge of capital directed at the creator economy in the next few years, and, as a creator, this is an exciting moment.
But what kind of creativity is really incentivized here?
(Translation: there are over 1,000 course creators that make six figures a year on Teachable alone.)
All of a sudden it has become easier to create a six-figure course out of your living room, than it is to earn a six figure advance on a book.
It's easier to make a living making dancing videos on TikTok than making feature films.
What will the ripple effects be for our culture?
Photo credit: Sharon McCutcheon via Unsplash